Manufacturing Reality™ is an intensive Business Simulation. It challenges participants to manage their own "Company" over a simulated 8 year period. Each team (company) competes for customers, markets and profit. They must make decisions in production, sales, marketing, finance, research & development. Teams experience the effects of their strategic, financial and tactical decisions. Leaders can improve their knowledge of business strategy, economic and financial planning as well as dramatically improving their understanding of how their decisions have impact across all parts of the organization.

The model makes explicit the systemic value of continuous improvement, Lean, Six Sigma^TM, and other programs.  Through the leverage of the Four Pillars (Quality, Efficiency, Productivity, and Innovation), teams compete in a highly competitive marketplace and learn the value of these initiatives to long-term sustainable value for the business.