There is nothing so practical as a good theory. Kurt Lewin The Foundations of Our PracticeMany times we're asked why we are in the business we're in. Usually, this question comes from a training professional who's early in her career. Right after the question, "How do you guys get work?" we get the question, "Why do you do it?" In short, it's because of the impact we have. CPT's in part are professionals who deliver real business value in their work. We choose to work in various areas of the field (elearning, consulting, delivery, design, etc.). For us, we chose to work in the leadership development space with an emphasis on business learning. We've found this work to be both rewarding and highly valuable for our clients. Beyond that, the use of business simulation as a learning method has a lot going for it. In addition to fun, we have a sound theoretical basis for these technologies. A quick review of Merrill's First Principles, in reference to well-designed and implemented simulations, will show you the how and why these techniques work so well. I encourage you to have a look. Finally, we do this work because we're passionate about it. Hey, just ask us. We'll go on and on!
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"The views expressed here do not necessarily represent the unanimous views of all parts of my mind."
- Malcolm McMahon AuthorDan Topf, CPT is Sr. Vice President at MDI, Inc. Business Learning by Dan: Primers for TrainersPDF versions of short articles on how to integrate business acumen into all training and development:
The Income Statement Cash Flow Price and Volume The Circulation of Capital The Cost of Capital Market Differentiation Industry-specific: Financial Services -- Life Insurance/Annuities Retailing Archives
January 2021
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